![]() ![]() This conceptĮmbodies the CengageBrain thought bubble, but allows for moreĭiversification, creativity and personality. Place and form of the CengageBrain through bubble. This concept is based upon the notion of a 3-D object taking the. ![]() This concept is based upon a 2-D cartoon version of the.“Geek Chic,” with influence from characters/personalities like the “I’m a The look and personality of the CengageBrain character should personify.Based on the feedback provided by Cengage Learning, the CengageBrainĬharacter should include two distinct features:.The appearance of the Brain also ties directly back to the name, assuringĪn association with the site.Ī) The Asterisk B) The Green Rat C) The Cengage “Brainiac” D) The All-Seeing Eye E) The Wise Guy F) The Ramen Brain.Ramen plays directly into CengageBrain’s money-saving value.Comfort food nourishes a student’s brain.Every college student associates Ramen with one thing:.The Wise Guy embodies these characteristics. Many of today’s hottest video games incorporate life-like characters.Laid-back appearance, the owl head represents knowledge. The owl is known to be “smart” or “witty.” While this character has a.This type of character is reminiscent of ComedyĬentral’s “Adult Swim” cartoons that appeal to the college-aged student. The Wise-Guy is a character that has the body of a college student – but.While this version of the sketch is all black, we have the option to add.Reminiscent of Tim Burton’s brand of graphic design, the all-seeing eyeĬharacter is bizarre and slightly grotesque, yet he still maintains likeable.His ‘all-seeing eye’-theįocal point of the design-displays his large brain, which shows thatĮven smart characters can be funny and accessible. This character is disproportioned, bold and silly.Have the option to add/change the look, and they can also be animated With this sketch, the facial features and limbs are simple and flat, but we.Hunger Force, which resonate with our target audience, it is clear thatĬollege students are attracted to humorous, irreverent characters. When you consider characters like the Geico cavemen or Aqua Teen.This character literally embodies the CengageBrain brand and.This will be illustrated and the color can be adjusted.Spin with the skateboard and large, visible brain. The green rat character embodies these characteristics but adds its own That of the television show “Family Guy” or the movie “Old School.” College kids are often drawn to irreverent, non-conforming humor like.Reminiscent of the Ugly Doll plush toy franchise that is popular with theĬollege-aged student, the green rat is appealing because of its unusual.Wily and mischievous – characteristics that would resonate with today’s In Chinese culture, the rat is considered the smartest creature.This mascot can easily be incorporated into future campaigns,Īnd clearly links CengageBrain to Cengage Learning’s corporate identity.He/She is derived from the negative space of theĪsterisk in the Cengage Learning corporate logo.Evaluate yourself afterward and adjust your approach as needed. For instance, try out your assertiveness on a partner or friend before tackling a difficult situation at work. At first, practice your new skills in situations that are low risk. If you feel too emotional going into a situation, wait a bit if possible. Although these feelings are typical, they can get in the way of resolving conflict. Maybe you get angry or frustrated, or maybe you feel like crying. In addition to what you say, your body language and facial expressions are also important. Practice assertive body language in front of a mirror or with a friend or colleague. Maintain a neutral or positive facial expression. Keep an upright posture, but lean forward a bit. Act confident even if you aren't feeling it. Consider role-playing with a friend or colleague and asking for clear feedback. It may help to write it out first, too, so you can practice from a script. If it's challenging to say what you want or think, practice general scenarios you encounter. If an explanation is appropriate, keep it brief. If you have a hard time turning down requests, try saying, "No, I can't do that now." Remember that no is a complete sentence and you don't need to explain why you choose to say no. For instance, say, "I disagree," rather than, "You're wrong." If you have a request, say, "I would like you to help with this" rather than, "You need to do this." Keep your requests simple, specific and clear. Using I statements lets others know what you're thinking or feeling without sounding accusatory. Do you voice your opinions or remain silent? Do you say yes to additional work even when your schedule is full? Are you quick to judge or blame? Do people seem to dread or fear talking to you? Understand your style before you begin making changes. Here are some tips to help you become more assertive: ![]()
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